The term azure derives from the Persian (lazhward), which was the name of a place in modern Turkestan known for its deposits of lapis lazuli ("stone of lazhward"). The word was adopted into Old French by the twelfth century. From the French it was adopted into English as a near synonym for "blue". The first recorded use of azure as a color name in English was in 1374. Azure is a near synonym for the color blue. Commonly it refers to a bright blue, resembling the sky on a bright, clear day.

Azure symbolizes a whole range of emotions in exotic colours and designs. Azure the brand focuses on its unique designs, exclusivity, customization, strong quality control with a affordable price. We have succeeded in manufacturing excellent and well-appreciated jewels that has found a ready market among various segments of clients cutting across income and status-conscious barriers. We believe in the saying of Peter Drucker Quality in a product is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality." Each order is meticulously studied to create a unique piece that combines our costumers wishes and technical essentials.

Azure is a team of knowledgeable craftsmen with a deep insight in the art of jewel making and its intricacies. Khushboo Jaju heads the Creative team has done her gemology and diamonds diploma from GII (Mumbai). The Co--designer from Mumbai "Sushma Maloo" is in the business for last 10years and has been taking care of designing and manufacturing is heading the Mumbai office.

We share a bond of trust with our customers and associates at all levels with an added promise of growing together with genuine practices.